In 2021 Scandinavian Biolabs, a Danish cosmetics company, and Reefscapers, a marine consultation company from the Maldives, launched a joint Black Friday Campaign. As corals are under threat from pollutants origininating in the cosmetic industry, Scandinavian Biolabs has cancelled conventional sales. Rather, the company supported Reefscapers’ coral sponsorship program that allows individuals to easily make an impact through becoming godparents of a single coral or a whole frame full of corals.